Boomax AV Rental, Inc. (“Boomax,” “we,” “us,” or “our”) uses a WhatsApp Message Bridge to receive and manage customer communications sent to our business WhatsApp number. This policy explains the information processed by that bridge and how we use and protect it.
Information we process
When you communicate with Boomax through WhatsApp, we may process your name, WhatsApp phone number, message content, message identifiers, timestamps, delivery or read status, and information about attachments or media, such as media identifiers, file type, caption, and related metadata. We may also process information you voluntarily provide in the conversation, including event, rental, quote, delivery, or customer-service details.
How we use the information
We use this information only for legitimate Boomax business purposes, including responding to customer questions, preparing quotes, coordinating rentals and events, providing customer service, maintaining conversation history, and monitoring message delivery and failures. We do not sell WhatsApp customer information.
How the bridge works and service providers
WhatsApp communications are delivered by Meta’s WhatsApp Business Platform. Webhook requests are securely received and verified through Cloudflare, then relevant message information is recorded through Google Apps Script in a private Google Sheet named “WhatsApp Messages.” Meta, Cloudflare, and Google process information as service providers under their own applicable terms and privacy policies. Access to the Sheet and bridge configuration is restricted to authorized Boomax personnel and service accounts.
Sharing
We share information only with the service providers described above, with authorized Boomax personnel who need it for business operations, when you ask us to do so, or when disclosure is required by law or necessary to protect rights, safety, and security.
Retention
We retain WhatsApp information only as long as reasonably necessary for customer service, quotes, rental and event operations, legitimate business records, security, dispute resolution, and legal obligations. When information is no longer needed, we delete or anonymize it where reasonably practicable. Residual copies may remain temporarily in protected backups until those backups are overwritten through normal retention cycles.
Security
We use reasonable administrative and technical safeguards, including HTTPS transport, webhook verification, restricted account access, and private storage. No system can be guaranteed completely secure.
Your choices and data requests
You may request access to, correction of, or deletion of WhatsApp information held by Boomax, subject to applicable legal exceptions. Instructions are available on our WhatsApp Data Deletion Instructions page. You may also stop communicating with us on WhatsApp at any time and contact us by another method.
Changes to this policy
We may update this policy to reflect changes to the bridge or our practices. The “Last updated” date above will show when it was revised.
Contact us
For privacy questions or requests, email rentals@boomaxavrental.com and include enough information for us to identify the relevant WhatsApp conversation.